I specialize in content creation that combines creative flair with SEO findability.
Why outsource content creation?
- Increases customer interest, engagement and loyalty through valuable content, tailored to your target audience.
- Presents you as a thought leader in your field by telling your story in the best way.
- Builds an audience faster through consistent output of high-quality blogs and articles.
- Leaves you with your hands free to do what you do best: lead your business.
My philosophy: content that connects
Branding is nothing more than telling people honestly what sets you apart from all others, and how they can benefit.
While I recognize the importance of strategy, I do think the human dimension sometimes gets overlooked when it comes to (online) marketing and branding. People are smart. Customer experience and self-service aren’t the biggest trends in customer service for nothing right now! Consumers increasingly want control and customization in their interactions with companies.
I think that’s a great thing. Human values are returning to the corporate world. Companies adapt through change management, offering exciting new services and products, and consumers respond in a positive way.
Modern content marketing should follow this dynamic and invest in ‘human speak’, not ‘search bot speak’. Creating great content is nothing more than making a connection with people by telling them the honest, compelling story of what you have to offer.
With my background as a creative storyteller, copywriter and mindfulness practitioner, I am uniquely qualified to tell your story in a way that connects with today’s consumer.
Areas of interest
The human dimension and the relationship between people and business/tech are always the common denominator in my work. Interests include:
- CX and UX
- Customer loyalty and business-client relationships
- Creative industries and interaction technology
- Creative writing and coaching
- Mindfulness and interpersonal relationships
- Art and culture
- B2B and B2C
- Small and medium sized businesses
- Blogging for business
- Customized pieces and articles
Background and credentials